When Simple Is Better

There are some instances when writers must use technical jargon, but for most writing that we do, a simple vocabulary is best. We don't want to write above readers' heads. This is not to say that we should regard readers as not very intelligent. But if our goal as writers is to facilitate clear communication, it's our job to write text that readers can digest with ease and clarity. They shouldn't have to interrupt their reading multiple times to look up our fancy words in a dictionary, especially when a simpler, more common word will express the thought just as well. When thinking about slogans or quotes that have come to carry great meaning in our culture, very few if any contain unusual, uncommon words. Rather, they contain, unusual, uncommon thoughts - phrasing common ideas in uncommon ways that resonate deeply with people. That's the real job we have as writers - communicating lasting impressions that help readers understand themselves or the world a little bit better. We can't do that with vocabulary displays and intellect showdowns. The only thing we should be displaying is our facility with clear, meaningful writing. The intellect part will take care of itself. Keeping it simple really is keeping it better.