Writing With Purpose

Everything you write has a purpose and it's your challenge to tailor your writing to that purpose. Sometimes writers choose to ignore purpose and do so at their own peril. They throw words at the page hoping that something will stick and pass as good enough. They write haphazardly, not really clear about what they're writing and why. This results in writing that is muddled, confusing, and ineffective. Purpose should be the driver that gives your writing momentum and structure. Being clear on your purpose helps you stay on track with content, tone and slant. It helps you achieve your writing goals concisely and effectively. If your purpose is to convince readers of a certain point of view, for instance, then that dictates everything that goes into that particular piece, from word choice to rhythm to syntax. Without being clear about your purpose, you're writing blindfolded. Editors, publishers, and readers are keenly tuned into what is expected from a piece of writing. And to the extent that you can deliver what is expected, you will be able to achieve amazing results. Before you begin any work, first be crystal clear about your purpose. Then write. The rest will take care of itself.